Nu-West

Nu-West, fully known as Nu-West/Leda Productions, is a U.S. spanking company that produces all types of CP and spanking videos, owned by Ed Lee.

Lee was a pioneer of the corporal punishment video genre, doing his first films on Super-8 in the late 1970s. Nu-West's first spanking "star" in the early 1980s was Debbie.

Located in San Marcos, California, Nu-West/Leda has been in business since 1982 and holds over 1000 titles. The company is known for its severe, uncompromising videos as well as its no-frills low-budget production style.

They began as Nu-West Video (NWV), with simple M/F and F/F vignettes that were short on story and long on punishments (spanking, flogging, birching, and caning). Ed Lee appears as the harsh disciplinarian in about half of the spanking productions and nearly all of the whipping features. The majority of their videos are filmed in the same bare, cell-like room or in and around Lee's house, garage, and barn.

From website

Nu-West/Leda is the largest producer of discipline videos in the world. We currently offer over 700 productions on subjects such as over-the-knee spanking, hairbrush spanking, leather strap punishment, school paddling, caning, birching and other forms of traditional corporal punishment. We also have videos on dildoing, face-sitting, enemas, panty training, humiliation, foot worship and even cuckolding. ^{[Source 1]}

Fetish celebrities

Early titles from the 1980s feature a number of people who later became notable industry figures such as dominatrix Stephanie Locke, bondage/fetish star Kiri Kelly (billed as Kyrie), porn stars Tanya Foxx and Lili Xene, and Dallas of Dallas Spanks Hard. Jennifer Brooks started out getting spanked over Ed Lee's knee and went on to create her own company, Brooks Applications. Eve Howard also began as a punished submissive at Nu-West (Eve Meets Her Match, etc.) before founding her spanking video company Shadow Lane.

Leda

In the late '80s Nu-West added the Leda division of femdom videos and the company became Nu-West/Leda. The Leda titles feature men being severely beaten, whipped, caned, and humiliated by dominant females. Some include enema punishment and sodomy via strap-on dildos. Many of their long-time employees, Julia Jameson, her cousin Joanne Jameson, Katie, and Jacque, pull double-duty as cruel punishers for Leda and well-punished victims for NWV and two other spinoff divisions, Flag Concepts and FBW.

Flag Concepts

Flag Concepts ("Flag" being short for flagellation) offers an extensive line of over 100 hardcore whipping videos (M/F and F/F). There are titles devoted to breast whipping, full-body whipping, etc. Many features include floggings severe enough to draw blood.

FBW

FBW (full-blood whippings) is a semi-clandestine line of high-priced, ultra-severe whipping films that the company does not openly advertise. Each of these videos includes several bound women brutally lashed with floggers and single-tail whips until they are covered from shoulder to thigh in bleeding lacerations.

Occasionally Nu-West/Leda releases amateur videos that have been submitted to them as well as a line of Discipline in Russia imports produced by Nettles Corp. and its Roughman Club spinoff division.