SASE

• Example of a codad
• 

  An ad for MsTracy

• 

  SASE instructions

SASE is an acronym for "Self-addressed, stamped envelope".

CODAD is an acronym for "Coded response advertisement"

People who advertise would request people answering their ads for a SASE to defray the cost of postage.

When a person answered an ad in codad magazines, they would put their letter, along with a few dollars and a SASE, and mail it to the magazine. Upon receiving your letter, they bank your forwarding fees, place your response into another envelope and forward it to the person placing the advertisement.

A few of the better-known companies were Rigid Bondage Roster, Aggressive Gals

<rant>

While most of the companies were honest and above board, I know of several magazines that ran phony ads just to pocket the forwarding fees to non-existant advertisers.

</rant>

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