Cover art

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Cover art is a type of artwork presented as an illustration or photograph on the outside of a published product such as a book (often on a dust jacket), magazine, newspaper (tabloid), comic book, video game (box art), DVD, CD, videotape, music album (album art) or podcast. The art has a primarily commercial function, for instance, to promote the product it is displayed on, but can also have an aesthetic function, and may be artistically connected to the product, such as with art by the creator of the product.

Book cover Whether printed on the dust jacket of a hardcover book, or on the cover of a paperback, book cover art has had books written on the subject. Numerous artists have become noted for their book cover art, including Richard M. Powers and Chip Kidd. In one of the most recognizable book covers in American literature, two sad female eyes (and bright red lips) adrift in the deep blue of a night sky, hover ominously above a skyline that glows like a carnival. Evocative of sorrow and excess, the haunting image has become so inextricably linked to "The Great Gatsby" that it still adorns the cover of F. Scott Fitzgerald’s masterpiece 88 years after its debut. The iconic cover art was created by Spanish artist Francis Cugat. With the release of a big Hollywood movie, however, some printings of the book have abandoned the classic cover in favor of one that ties in more closely with the film.

A book cover is usually made up of images (illustrations, photographs, or a combination of both) and text. It usually includes the book title and author and can also include (but not always) a book tagline or quote. The book cover design is usually designed by a graphic designer or book designer, working in-house at a publisher or freelance. Once the front cover art has been approved, they will then continue to design the layout of the spine (including the book title, author name, and publisher imprint logo) and the back cover (usually including a book blurb and sometimes the barcode and publisher logo). Books can be designed as a set of series or as an individual design. Very commonly the same book will be designed with a different cover in different countries to suit the specific audience. For example, a cover designed for Australia may have a completely different design in the UK and again in the USA.

Magazine cover

Magazine cover artists include Norman Rockwell, Art Spiegelman, who modernized the look of The New Yorker magazine, and his predecessor Rea Irvin, who created the Eustace Tilly iconic character for the magazine.

Tabloid cover

Today the word tabloid is used as a somewhat derogatory descriptor of a style of journalism, rather than its original intent as an indicator of half-broadsheet size. This tends to cloud the fact that the great tabloids were skilfully produced amalgams of intriguing human interest stories told with punchy brevity, a clarity drawn from the choice of simple but effective words and often with a healthy dose of wit. The gossipy tabloid scandal sheets, as we know them today, have been around since 1830. That's when Benjamin Day and James Gordon Bennett Sr., the respective publishers of The New York Sun and The New York Herald, launched what became known as the Penny Press (whose papers sold for one cent apiece). But some of the world's best journalism has been tabloid. From the days when John Pilger revealed the cold truth of Cambodia's Killing Fields in the Daily Mirror, to the stream of revelations that showed the hypocrisy of John Major's "back to basics" cabinet, award-winning writing in the tabloids is acknowledged every year at the National Press Awards. Good cover art can lead readers to this fact; the New York Herald, for example, offers some fine examples of tabloid cover art. So too does the News & Review, a free weekly published in Reno, Nevada, Chico, California, and Sacramento, California. The tabloid has thrived since the 1970s, and even uses cartoonish cover art. Tabloids have a modern role to play, and along with good cover art (and new ideas), they fill a niche.

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