Street wear
Street wear is a distinctive style of fashion not to be confused with hip hop fashion. Its roots are in skateboarding and the "skatewear" of the 1980s. It was later adopted as an urban fashion in Japan before growing to an international business. An important element to the style is vintage or vintage-style sneakers.
Street wear is youth – it’s a retro 80s look inspired by the sneaker culture and hipsters on New York’s Lower East Side." But, don’t confuse street wear with Urban fashion – looking like the Fresh Prince of Bel-Air is miles away from the dark denim, baggy clothing and white sneakers that defined the inner-city’s Urban look. “American Apparel, H&M, Uniqlo – the whole [design concept] is based on street wear
– Devon Griffith, Head of Design at Massive Revolution