Jt's Stockroom

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JT's Stockroom was the first sex toy company to do business on the Internet, beginning in 1990, with an emphasis on bondage gear and BDSM toys. Its history as an online retailer predates the World Wide Web.

The company was started in 1988 as "JT Toys" by Joel Tucker, a student at Occidental College. Using his student email account, he distributed an all-text catalog that was distributed via email, FTP, gopher sites, and Bulletin Board Systems.

The company became known to the Internet community via Usenet newsgroup discussions in 1990. The company offered a range of sexual paraphernalia, including BDSM supplies and bondage gear. In 1995, the company established its first presence on the World Wide Web.

In 2001, JT's Stockroom acquired a publishing company, Daedalus Publishing. Other acquisitions include SandM.com, Kinklab and DeviousToys.com in 2002, and Syren, a latex clothing manufacturer, in 2006.

Stockroom.com's website and catalogs have featured some noteworthy models and photographers, including Aria Giovanni, Kyla Cole, Masuimi Max, Midori and Steve Diet Goedde.

2007
Stormy Leather

In early 2007 Joel Tucker and Stormy Leather, a leading manufacturer and retailer of distinctive fetish clothing and toys since 1983, began to talk about an acquisition of Stormy Leathers by The Stockroom. The owners of Stormy Leather had been looking for a good home in the industry for their entire business, staff and all, and The Stockroom was a perfect fit. The timing was excellent, so a deal was made. Joel says that both enterprises suit each other with histories of positive community involvement and leadership and similar values. Both Stormy and The Stockroom have been industry pioneers in their own ways, from early internet presence to creating products for women, by women. See also [ Stormy Leather (sf) ]

2006
Syren Latex

A partnership might have been seen as inevitable for The Stockroom and Syren Latex, a premier maker of latex clothing, fashion, and custom originals to both runway and silver screen alike. In 2006 Syren was acquired by The Stockroom, while resident designers J. Mysterioso and Jeff of L.A. refreshed and refined the Syren line. October 2007 saw the re-launch of the Syren retail store as part of The Stockroom's own gorgeous retail space, resulting in stunningly revamped interior decor in its new brick and mortar location.

Syren has set the standard for excellence in handcrafted, contemporary latex wear. Syren Fetish Fashion designs range from basic latex fetish wear to fashionable latex dresses, rubber evening gowns, and formal latex military uniforms. Not only is the company a well-recognized brand to fetish fashion enthusiasts, they also service the needs of the film industry with Syren Couture.


2001
Daedalus Publishing

Daedalus Publishing Company was started in 1992 by Race Bannon, author of the popular SM "how-to" book Learning the Ropes. Since then, Daedalus has made quite a name for itself by continuing to put out that time, Daedalus has published oodles of very successful books, including its first fiction book, some of the best and most well respected non-fiction books in the kink publishing world. In 2001, Daedalus changed hands to The Stockroom and moved down to Los Angeles, were it resides presently. Since Carried Away by david stein, and a recent re-print of Geoff Mains' leather classic, Urban Aboriginals. Daedalus is dedicated to continuing to publish cutting edge books on the subject of leather sex and other alternative sexual practices.

1996
Stockroom.com

As soon as there was a World Wide Web, there was stockroom.com – and it was everything a website could be back in 1996. Behold:

The company’s presence on the internet pre-dates the invention of the World Wide Web. In those early days, we communicated with our customers via e-mail, Usenet newsgroups, FTP and gopher sites, and dialup bulletin board systems. Beginning in 1995, as the Web began to take off, the company established its first website, which has evolved steadily to the present day.


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